Automotive eCommerce. AT SCALE

Autonative delivers the solutions that vehicle manufacturers need to win in the digital era

Brands in every industry are engaging their customers through direct relationships

The automotive industry is no different

In the next decade vehicle manufacturers will engage their customers through direct relationships or risk losing them

  • EV disruptors are outclassing traditional OEMs on CX

EV disruptors, such as NIO, have successfully achieved a step-change in customer engagement by developing DTC strategies that sell directly to end customers through brand-owned or agent-managed stores. This marks a significant departure from OEMs’ traditional dealer-led sales model. In an era where customer engagement is king, the direct model is beneficial because it enables OEMs to connect directly with their customers and ensures that prices are set across touchpoints, thereby eliminating the problem of opaque pricing identified in our surveys.

  • OEMs are being forced to compete

OEMs are being forced to compete not just on the product but also on the business model and specifically the channels they sell their products on…OEMs are responding to this challenge at varying speeds with varying success. Just to maintain their current position OEMS need to re-examine their business models, refine their operations and identify strategies for future growth.

Our solution is purpose built for vehicle manufacturers to win in the digital era

  • Increased Revenue & Margins

Capture retail margins, and increase control over pricing and promotions

  • Control over the Customer Experience

Drive increased revenue and retention

  • Speed to Market

Test and learn, with short cycled feedback loops

  • Customer Insights

Inform future strategy and stay relevant

“AUTONATIVE HAVE PLAYED A KEY PART IN ENABLING FORD IN EUROPE TO BECOME THE LEADING VEHICLE MANUFACTURER PROVIDER OF E-COMMERCE ENABLED AFTERMARKET PRODUCTS AND SERVICES”

Carlos Ovilo, Director Marketing

– Ford of Europe